One of the key issues faced by any business owner is keeping the prospects, customers, and business partners they have already attracted into their business.

However, most small business owners fail to implement effective customer retention strategies. It’s a hundred times harder to find a new customer, lead, or business partner than it is hanging on to the ones you’ve already got!

Statistics show that businesses that do not have a strong set of customer retention strategies in place will lose 67% of their business customers.

For every month that you are out of contact with your customer, leads, or business partners you lose approximately 10% of your influence over them.

“Let’s hang on to what we’ve got, don’t let it go cause we’ve got a lot . . .”

This line, from the song “Let’s Hang On” by Frankie Valli and The Four Seasons, is the theme song for this section. Sending cards to customers and clients does a lot to help you hang on to what you’ve got!

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